"From chasing success to creating with purpose, my path has been about coming home — to love, authenticity, and service."
For years, I chased success the way I was taught — through pushing, chasing, and achieving. My music artistry, creative agency and later content creation all eventually turned into ways of performance, of proving my worth.
Whenever I ended up on the edge to burnout or loneliness — I would start a new project. Always performing, always chasing.
At 26, I was headhunted to become the Head of Marketing for a multi-million dollar e-commerce. They wanted me to move back to my home city in Sweden where the company was based, but I declined. One year later, I landed the role fully remote.
On paper, it was everything I thought I wanted — money, freedom, creativity, respect.
But inside, it felt hollow.
With this remote job, suddenly I could live anywhere.
So I built a sick van, packed my life into it, and set of across Europe.
Between work calls and deadlines, I escaped into nature whenever I could — I tasted real freedom. But behind the screen, I was still chained. Eight hours a day selling my soul for metrics and sales.
On the road, I felt both more alive — and more alone than ever. I started sharing more of myself online, and by chance a mentor found one of my videos and invited me into his online community. A community that would come to change my life, one rooted in love.
He introduced me to a different language:
Service as purpose. God as unconditional love.
Life led by heart instead of performance. Spirituality I could actually feel.
For someone raised a logic-driven atheist, this illuminated the cracks in everything I’d built my life upon.
I started to see what had been missing all this time. Every pursuit, chase, achievement or project - suddenly seemed so hollow.
My mentor said,“Hand the paintbrush to God". At first, my ego resisted.“Why? I’m such a good artist. Look at what I’ve created for myself.”
But somewhere deep within, I knew I was meant for more.
So I chose change. I stepped down from my role as CMO, travelled to the US and used my skills to support my mentor’s heart-led mission.
And so, life placed me right at the core of the story I thought I wanted. I came so close to my mentor’s success, his community, his family— it began to feel like my own.
Then our shadows collided, and I lost it all.
Alone again, with no illusions left to hold onto, I had to face myself fully and bring all my shadows into the light. In that void, past the grief, a new message rose from my soul:
“He showed you what’s possible. Now it’s your turn. It’s time to build your own.”
The instructions were clear:
Become the leader I had sought.
To step fully into my own light, and lead with love. To trust my own truth, and dissolve the need for external validation or material success. To use the skills I’d mastered — marketing, storytelling, systems — to serve those serving God.
I realised the true meaning of heart-led leadership, and there was nothing left to do — but embody it.
Today, I use my experience to empower conscious creators — the healers, guides, and leaders who lift humanity.With love as the operating system, my work feels more meaningful & powerful than ever. So here I am — still creating, but with purpose. Leading without spotlight.
Creating for expression, not applause.
Building for impact, not ego.
Because when love leads, everything aligns.
So stop trying to figure everything out alone, and let's build you dream — together.
Whether you’re just launching or deepening your heart-led mission, I’m here to help you express your truth, align your business, and build from the heart. Together, we’ll bring structure to your flow and soul to your strategy — so your work feels alive, authentic, and impactful.
